{"id":75,"date":"2021-04-12T14:35:55","date_gmt":"2021-04-12T12:35:55","guid":{"rendered":"https:\/\/www.2021.amplitude360.fr\/?page_id=75"},"modified":"2021-04-12T14:35:55","modified_gmt":"2021-04-12T12:35:55","slug":"strategie-medias-sociaux","status":"publish","type":"page","link":"https:\/\/site2026.amplitude360.fr\/index.php\/strategie-medias-sociaux\/","title":{"rendered":"Strat\u00e9gie m\u00e9dias sociaux"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row full_width=\u00a0\u00bbstretch_row\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1621256152643{background-color: #a1d6d7 !important;}\u00a0\u00bb][vc_column css=\u00a0\u00bb.vc_custom_1620203116383{margin-bottom: 35px !important;}\u00a0\u00bb]<div id=\"ultimate-heading-66816a60cd1c7f8e0\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-66816a60cd1c7f8e0 uvc-3347  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-66816a60cd1c7f8e0 h1'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h1 style=\"font-family:&#039;Poppins&#039;;font-weight:700;color:#00425a;margin-bottom:20px;\">Strat\u00e9gie m\u00e9dias sociaux<\/h1><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-66816a60cd1c7f8e0 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:18px;\",\"line-height\":\"\"}'  style=\"font-family:&#039;Poppins&#039;;font-weight:300;color:#00425a;margin-bottom:28px;\"><\/p>\n<p style=\"text-align: center;\">D\u00e9montrez votre expertise avec Amplitude\u00a0360 et fid\u00e9lisez les internautes\u00a0!<\/p>\n<p><\/div><\/div>[\/vc_column][\/vc_row][vc_row css=\u00a0\u00bb.vc_custom_1638517847917{margin-top: 28px !important;margin-bottom: 28px !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/4&Prime;]<div id=\"ultimate-heading-5536a60cd1c7f957\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-5536a60cd1c7f957 uvc-3223  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"center\" style=\"text-align:center\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-5536a60cd1c7f957 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}'  style=\"font-weight:normal;\"><\/p>\n<h2><span style=\"color: #00425a;\">#\u00eatre<\/span><span style=\"color: #e9505b;\">visible<\/span><\/h2>\n<p><\/div><\/div>[\/vc_column][vc_column width=\u00a0\u00bb3\/4&Prime; css=\u00a0\u00bb.vc_custom_1635247579361{margin-top: 20px !important;}\u00a0\u00bb][vc_column_text]<span style=\"color: #8b8d94;\">\u00c0 pr\u00e9sent que votre audit SEO est r\u00e9alis\u00e9, vous voil\u00e0 pr\u00eat \u00e0 d\u00e9fier les moteurs de recherche et le r\u00e9f\u00e9rencement. Partie int\u00e9grante de la strat\u00e9gie digitale, la pr\u00e9sence sur les r\u00e9seaux sociaux est devenue absolument incontournable pour gagner en notori\u00e9t\u00e9 et g\u00e9n\u00e9rer toujours plus de trafic cibl\u00e9.<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=\u00a0\u00bbstretch_row_content\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb bg_type=\u00a0\u00bbbg_color\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/2&Prime; css=\u00a0\u00bb.vc_custom_1640179162312{padding-right: 28px !important;padding-left: 70px !important;background-color: #ea505b !important;}\u00a0\u00bb]<div id=\"ultimate-heading-70656a60cd1c7f97d\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-70656a60cd1c7f97d uvc-7657  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-70656a60cd1c7f97d h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;color:#00425a;margin-bottom:38px;\">Une communication performante sur les r\u00e9seaux sociaux<\/h2><\/div><\/div>[vc_column_text css=\u00a0\u00bb.vc_custom_1641824620010{padding-right: 40px !important;}\u00a0\u00bb]<span style=\"color: #ffffff;\">Vous les connaissez\u00a0: Facebook, Instagram, Twitter forment le trio de t\u00eate des r\u00e9seaux sociaux. Ils ont chacun leurs sp\u00e9cificit\u00e9s, ils s\u2019adressent \u00e0 une cible pr\u00e9cise et requi\u00e8rent un certain type de contenu, mais tous \u0153uvrent vers un m\u00eame but\u00a0: la visibilit\u00e9\u00a0!<\/span><\/p>\n<p><span style=\"color: #ffffff;\">On pourrait aussi citer Pinterest, YouTube, le petit dernier Tik Tok (mais pas des moindres)\u2026 Il y a peu de chance que vous y \u00e9chappiez\u00a0! Du texte, des images, de la vid\u00e9o\u00a0: tous les moyens sont bons pour accroitre votre visibilit\u00e9\u00a0! Mais pas n\u2019importe comment\u00a0: adoptez quelques bonnes pratiques et d\u00e9ployez une communication pertinente sur les r\u00e9seaux sociaux.<\/span><\/p>\n<p><span style=\"color: #ffffff;\">Choisissez le ou les m\u00e9dias les plus adapt\u00e9s, ciblez votre audience, adaptez vos messages et ne manquez pas de vous fixer des objectifs raisonnables et raisonn\u00e9s\u00a0! Vous n\u2019avez plus qu\u2019\u00e0 r\u00e9colter les fruits de cette nouvelle strat\u00e9gie\u00a0: valorisez votre marque, attirez de potentiels nouveaux clients et g\u00e9n\u00e9rez des leads.<\/span>[\/vc_column_text]<div id=\"ultimate-heading-90926a60cd1c7f9b5\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-90926a60cd1c7f9b5 uvc-4418  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-sub-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-90926a60cd1c7f9b5 .uvc-sub-heading '  data-responsive-json-new='{\"font-size\":\"desktop:22px;\",\"line-height\":\"\"}'  style=\"font-family:&#039;Poppins&#039;;font-weight:600;color:#ffffff;margin-bottom:25px;\">Amplitude est \u00e0 vos c\u00f4t\u00e9s pour vous aider \u00e0 tisser un lien avec votre communaut\u00e9 !<\/div><\/div>[\/vc_column][vc_column width=\u00a0\u00bb1\/2&Prime; css=\u00a0\u00bb.vc_custom_1641414866638{padding-top: 500px !important;background: #f8f8f8 url(https:\/\/www.2021.amplitude360.fr\/wp-content\/uploads\/2022\/01\/strategie-medias-sociaux-1.jpg?id=56073) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00a0\u00bb][\/vc_column][\/vc_row][vc_row full_width=\u00a0\u00bbstretch_row\u00a0\u00bb equal_height=\u00a0\u00bbyes\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1623981258616{background-color: #a1d6d7 !important;}\u00a0\u00bb][vc_column css=\u00a0\u00bb.vc_custom_1623982157782{margin-right: 28px !important;}\u00a0\u00bb]<div id=\"ultimate-heading-80616a60cd1c7f9e8\" class=\"uvc-heading ult-adjust-bottom-margin ultimate-heading-80616a60cd1c7f9e8 uvc-9957  uvc-heading-default-font-sizes\" data-hspacer=\"no_spacer\"  data-halign=\"left\" style=\"text-align:left\"><div class=\"uvc-heading-spacer no_spacer\" style=\"top\"><\/div><div class=\"uvc-main-heading ult-responsive\"  data-ultimate-target='.uvc-heading.ultimate-heading-80616a60cd1c7f9e8 h2'  data-responsive-json-new='{\"font-size\":\"\",\"line-height\":\"\"}' ><h2 style=\"--font-weight:theme;color:#00425a;margin-bottom:50px;\">La cr\u00e9ation de la strat\u00e9gie Social Media<\/h2><\/div><\/div>[vc_column_text]<span style=\"color: #00425a;\">\u00c0 pr\u00e9sent que vous avez compris la n\u00e9cessit\u00e9 de vous transformer, un plan d\u2019action clair, pr\u00e9cis et efficace est \u00e9tabli autour de 4\u00a0grands axes\u00a0:<\/span><\/p>\n<p><span style=\"color: #00425a;\"><strong>#1-L\u2019analyse de march\u00e9<\/strong>\u00a0: point de d\u00e9part de votre strat\u00e9gie marketing, cette \u00e9tude exhaustive r\u00e9v\u00e8le si une ad\u00e9quation entre votre offre et le march\u00e9 particulier que vous visez existe.<\/span><\/p>\n<p><span style=\"color: #00425a;\"><strong>#2-Le benchmark concurrentiel<\/strong> : plus qu\u2019une simple connaissance de vos concurrents, il vous permet de vous comparer et de visualiser ainsi les \u00e9carts.<\/span><\/p>\n<p><span style=\"color: #00425a;\"><strong>#3-Le ciblage<\/strong> : comment adapter votre discours si vous n\u2019avez pas identifi\u00e9 clairement \u00e0 qui vous adresser ? Obtenir le profil type (le fameux persona) de vos acheteurs potentiels est primordial. Ne pas le d\u00e9finir c\u2019est prendre le risque de diluer votre message et de ne pas toucher le prospect souhait\u00e9.<\/span><\/p>\n<p><span style=\"color: #00425a;\"><strong>#4-Les canaux num\u00e9riques<\/strong> : le marketing digital est omnipr\u00e9sent. Du site web aux r\u00e9seaux sociaux, en passant par le r\u00e9f\u00e9rencement naturel, les voies sont nombreuses.<\/span><\/p>\n<p><span style=\"color: #00425a;\">Imaginez ces \u00e9tapes comme des jalons. Une fois plant\u00e9s, ils d\u00e9limitent le p\u00e9rim\u00e8tre de votre projet. Ils servent de rep\u00e8res. Vous avancez ainsi plus sereinement vers votre nouvelle strat\u00e9gie de web marketing.<\/span><\/p>\n<p><span style=\"color: #00425a;\">\u00a0<\/span>[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=\u00a0\u00bbstretch_row\u00a0\u00bb gap=\u00a0\u00bb10&Prime; equal_height=\u00a0\u00bbyes\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1631918744352{background-color: #05698d !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/4&Prime; css=\u00a0\u00bb.vc_custom_1631918722615{margin-top: 35px !important;padding-top: 300px !important;background-image: url(https:\/\/www.2021.amplitude360.fr\/wp-content\/uploads\/2021\/09\/picto-contact-soial-media.png?id=55853) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}\u00a0\u00bb][\/vc_column][vc_column width=\u00a0\u00bb3\/4&Prime; css=\u00a0\u00bb.vc_custom_1631864412043{margin-bottom: 25px !important;margin-left: 35px !important;}\u00a0\u00bb][vc_column_text]<span style=\"color: #ffffff;\">Vous souhaitez d\u00e9l\u00e9guer la totalit\u00e9 d\u2019un projet de cette envergure \u00e0 un expert\u00a0? <\/span><\/p>\n<p><span style=\"color: #ffffff;\">Faites confiance \u00e0 Amplitude\u00a0360 et optez pour un accompagnement de proximit\u00e9 et dans la dur\u00e9e\u00a0!<\/span>[\/vc_column_text]<style type=\"text\/css\" data-type=\"the7_shortcodes-inline-css\">#default-btn-570e85788bf97ad6c0462bc3df28fddf {\n  border-radius: 30px;\n  font-size: 22px;\n  line-height: 24px;\n}\n.btn-shadow#default-btn-570e85788bf97ad6c0462bc3df28fddf {\n  box-shadow: 0 1px 6px rgba(0,0,0,0.12);\n  transition: box-shadow 0.2s ease-out, opacity 0.45s;\n}\n.btn-shadow#default-btn-570e85788bf97ad6c0462bc3df28fddf:hover {\n  box-shadow: 0 5px 11px 0 rgba(0,0,0,0.18), 0 4px 15px 0 rgba(0,0,0,0.15);\n}\n.btn-3d#default-btn-570e85788bf97ad6c0462bc3df28fddf:hover {\n  box-shadow: 0px 2px 0px 0px #e6564c;\n}\n.btn-flat#default-btn-570e85788bf97ad6c0462bc3df28fddf {\n  box-shadow: none;\n}\n.btn-flat#default-btn-570e85788bf97ad6c0462bc3df28fddf:hover {\n  box-shadow: none;\n}\n#default-btn-570e85788bf97ad6c0462bc3df28fddf.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-570e85788bf97ad6c0462bc3df28fddf > i {\n  margin-right: 8px;\n  font-size: 12px;\n}\n#default-btn-570e85788bf97ad6c0462bc3df28fddf:not(:hover) {\n  border-width: 3px;\n  border-color: #fc7c73 !important;\n  color: #fc7c73;\n  background: none !important;\n  padding: 18px 18px 18px 18px;\n}\n#default-btn-570e85788bf97ad6c0462bc3df28fddf:not(:hover) * {\n  color: #fc7c73;\n}\n#default-btn-570e85788bf97ad6c0462bc3df28fddf:hover {\n  border-width: 3px;\n  border-color: #fc7c73 !important;\n  color: #05698d;\n  background: #fc7c73 !important;\n  padding: 18px 18px 18px 18px;\n}\n#default-btn-570e85788bf97ad6c0462bc3df28fddf:hover * {\n  color: #05698d;\n}\n#default-btn-570e85788bf97ad6c0462bc3df28fddf.ico-right-side > i {\n  margin-right: 0px;\n  margin-left: 8px;\n}\n#default-btn-570e85788bf97ad6c0462bc3df28fddf > i {\n  margin-right: 8px;\n}<\/style><a href=\"\/contact\" class=\"default-btn-shortcode dt-btn link-hover-off btn-inline-left btn-flat \" id=\"default-btn-570e85788bf97ad6c0462bc3df28fddf\" style=\"width:300px;\"><span>Contactez-nous<\/span><\/a>[\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row full_width=\u00a0\u00bbstretch_row\u00a0\u00bb css=\u00a0\u00bb.vc_custom_1621256152643{background-color: #a1d6d7 !important;}\u00a0\u00bb][vc_column css=\u00a0\u00bb.vc_custom_1620203116383{margin-bottom: 35px !important;}\u00a0\u00bb][\/vc_column][\/vc_row][vc_row css=\u00a0\u00bb.vc_custom_1638517847917{margin-top: 28px !important;margin-bottom: 28px !important;}\u00a0\u00bb][vc_column width=\u00a0\u00bb1\/4&Prime;][\/vc_column][vc_column width=\u00a0\u00bb3\/4&Prime; css=\u00a0\u00bb.vc_custom_1635247579361{margin-top: 20px !important;}\u00a0\u00bb][vc_column_text]\u00c0 pr\u00e9sent que votre audit SEO est r\u00e9alis\u00e9, vous voil\u00e0 pr\u00eat \u00e0 d\u00e9fier les moteurs de recherche et le r\u00e9f\u00e9rencement. Partie int\u00e9grante de la strat\u00e9gie digitale, la pr\u00e9sence sur les r\u00e9seaux sociaux est devenue absolument incontournable pour gagner&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-75","page","type-page","status-publish","hentry","description-off"],"_links":{"self":[{"href":"https:\/\/site2026.amplitude360.fr\/index.php\/wp-json\/wp\/v2\/pages\/75","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/site2026.amplitude360.fr\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/site2026.amplitude360.fr\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/site2026.amplitude360.fr\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/site2026.amplitude360.fr\/index.php\/wp-json\/wp\/v2\/comments?post=75"}],"version-history":[{"count":0,"href":"https:\/\/site2026.amplitude360.fr\/index.php\/wp-json\/wp\/v2\/pages\/75\/revisions"}],"wp:attachment":[{"href":"https:\/\/site2026.amplitude360.fr\/index.php\/wp-json\/wp\/v2\/media?parent=75"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}